A Strategy for Increasing Your Internet Presence and Search Engine Success
For your website to reach it's full potential on the search engine rankings some effort is likely to be needed over a long period of time. Results do not generally come quickly because it is a case of building up a significant presence on the internet.
This strategy assumes that your search engine optimisation project is based upon getting valid rankings rather than paying for placement (sponsored links) or paid for advertising slots or attempting to cheat (commonly referred to as spamming) the search engines.
Search Engine Spamming
Search engine spamming covers all methods intended to deceive the search engines about the content of a website as seen by a human browser. These dubious practices are wide spread and put your site at risk.
Today's major search engines are sophisticated and actively combat spamming. If spamming is detected, a website may not be indexed by the search engine. If the search engine considers the spamming to be severe then the website may be banned from it's indexes completely.
Valid search engine optimisation practices will deliver long term results without risking loosing everything. Spamming techniques may work in the short term but the risk is high and so spamming techniques are not recommended.
Just remember the search engines pride themselves on delivering
valid relevant results to their users - they do not want to be fooled. (More about search engine
spamming in our Serach Engine Tricks and Cheats to Avoid page.)
Good search engine rankings come from::
- lots of good quality focussed content written for people but optimised for search engines
- a website design that helps rather than hinders the search engines
- a good number of relevant and appropriate links to your web site from other good quality web sites with relevant and complimentary content to your own.
Here is an outline of a general strategy:
- Build some good quality content on your site
- Optimise your website design to work well in the crawler search engines
- Select your top few keyword phrases
- Optimise the content, title and meta data of your main pages for the search engines using your top keyword phrases
- Submit your web site url buy hand to the major search engines for inclusion
- Build links to your web site from other good quality web sites complimentary to yours
- After a month analyse your site statistics and presence in search engines
- Build more good quality content
- Build more links to your site
- Revisit your keyword phrases and page optimisation
- Go back to 6.
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